SEMrush is a search engine optimization (SEO) solution that starts at $99.95 a month and provides the most typical small to midsized business (SMB) marketers require. In addition, SEMrush has many highlights, including ad-hoc keyword research, continual search position monitoring, and crawling. SEMrush also provides tailored solutions for companies with unique marketing requirements. Custom keyword databases, custom limitations, on-site pieces of training, and other add-on services are available on demand.

One of the most significant benefits of having an SEO and keyword analysis tool like SEMrush in your toolkit is that you'll almost certainly never run out of features to help you grow your business. For example, you might start looking at competitor analysis one month and then move on to something entirely else, the following.

As such, the feature list from SEMrush is rather long. Yet, these are the features that we find most important/impressive:

Domain and keyword analytics with historical data and keyword metrics that update regularly.

Competitive analysis that utilizes elements like market exploration, traffic, and competitor benchmarking.

Project management develops a plan for checking on keywords, tracking those keywords, and analyzing a wide range of other elements for your brand, such as social profiles and search engine results.

Highly advanced reports that you can send to other stakeholders in your business (or clients). The reports include options for white labeling, branding, and scheduling.

A complete content marketing platform that audits your content and the competition's content as well. You can track posts and work with SEO content templates while also finding suitable topics to research.

A local SEO listing management module utilizes local rankings, tracking, and other areas like local heatmaps and customer review management. These features cost extra.

 SEMrush pricing.

When deciding whether or not to pay for SEMrush, you may initially scoff at the idea of spending a minimum of $100 per month for an SEO tool. However, SEMrush has features you can't find anywhere else, and each of the elements is specifically designed to bring you a return on your investment. 

It depends on where your business is currently at. For example, are you in the early stages with a tight budget? Well, maybe SEMrush isn't for you right now. But rapidly growing brands with some cash flow should have no problem justifying this purchase.

Here's what to expect from the pricing plans:

Pro: $99.95 per month. Designed for smaller companies and startups.

Guru: $199 per month. Decent for agencies and medium-sized businesses.

Business: $399.95 per month. Best for agencies, large companies, and eCommerce operations.

Enterprise: Custom pricing that's set when you configure your custom interface. This is for large, rapidly scaling brands.

Pros:

  • Domain analytics and a comprehensive keyword research tool.
  • Tracking backlinks is an essential part of SEO.
  • Search results on a desktop and a mobile device.
  • The structure of a project-based SEO strategy is beneficial.
  • Keyword suggestions and proactive SEO advice.


Cons:

  • There is no way to manage the keyword list.